Ford Success Story | history | business model (2023)

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Ford Motor Company (often referred to as Ford) is an American multinational automobile manufacturer based in Dearborn, Michigan. Henry Ford founded the company which was incorporated on June 16, 1903. The Ford brand offers automobiles and commercial vehicles, while the Lincoln premium brand sells luxury cars.

Measured by automobile production in 2015, Ford is the second largest automaker in the US, followed by GM. According to OICA data from 2017, Ford is the fifth largest automaker in the world, led by Toyota, Volkswagen, Hyundai and GM. As published by, Ford Motor is the fourth largest automotive company in the world by 2020 revenue. Ford's revenue is expected to reach $140.8 billion by 2023, with a projected market size of $151.6 billion by 2027.

The company went public in 1956, although the Ford family retained 40% of the voting power through special Class B stock.

Ford - company highlights

initial nameFord Motor Company
predecessorKaiserin Henry Ford
PropertyDearborn, Michigan, EE. UU.
ProductsCars, luxury vehicles, commercial vehicles, auto parts, trucks, SUVs
founderHenry Ford
President and CEOJim Farley

About Ford Motor Company
Ford - Industry
Ford - Founder and Team
Ford - Startup-Story
Ford - Mission and Vision
Ford: logo, tagline and tagline
Ford - business model and revenue model
ford - employees
Ford - Sponsorships
Ford - Challenges met
ford - investments
ford growth
Ford - The Competitor
Ford - Awards and Achievements
Ford - Airplanes of the future

About Ford Motor Company

Ford Motor Companyis an American automobile manufacturer that designs, manufactures, sells and services a wide range of Ford Lincoln pickup trucks, SUVs, automobiles and luxury vehicles.

Automotive, Mobility and Ford Credit are the company's three segments.

The Automotive division is responsible for the development, production, sale and maintenance of Ford and Lincoln automobiles and their components and accessories. Ford Mobility is a subsidiary dedicated to innovation in the automotive industry. Ford Mobility is active in the design of new mobility services and also invests in innovative start-ups in the automotive sector. Ford Mobility is also working on developing autonomous vehicles. While Ford's Credit Division offers auto finance and leasing services.

Ford also ownsArgo IA, a developer ofautonomous driving systems, jTurn, a provider of micromobility services.

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Ford - Industry

Before the coronavirus crisis threw the world into chaos, the auto industry was booming throughout 2018 and had entered a period of stagnation in 2019. Between March and May 2020, global auto sales fell by nearly 15% across the the world. China was the first market to recover from the crisis, with auto sales holding up at pre-pandemic levels for months after the outbreak.electric vehiclesMobility, autonomous driving and mobility services are expected to continue to drive the sector, leading to an overall recovery in the coming quarters.

Ford Motor Company - Founder

In 1903, Henry Ford founded the Ford Motor Company.

Ford Success Story | history | business model (1)

Henry Ford

Henry Ford was born on July 30, 1863 in Springwells Township, Wayne County, Michigan, to Mary and William Ford. When Henry was just 12 years old, he had his own little machine shop, where he spent a lot of time trying out machines. He was just 15 years old when he built his first steam engine.

Henry began his career as an apprentice machinist at the James F. Flower and Brothers workshops in Detroit (city in the United States). In July 1891, Henry Ford joined the Edison Illuminating Company of Detroit as an engineer, becoming the company's chief engineer in 1893. While at the Edison Illuminating Company, Henry Ford also developed a deep friendship with Thomas Edison.

Henry Ford AutomobilesmanufactureThe journey began in the winter of 1893 when, inspired by his interest in internal combustion engines, he built a modest single-cylinder gasoline model. On a wooden table in the kitchen of Ford's home at 58 Bagley Avenue in Detroit, the first Ford engine started. His first vehicle, mounted on a four-wheel bicycle frame, was powered by a later version of this engine. The Quadricycle, Ford's first automobile, was built in June 1896.

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Ford Motor Company History

Henry Ford left the Edison Illuminating Company in August 1899 to start his company. In 1899 he founded the Detroit Automobile Company, which went bankrupt just 18 months after its founding.

Leaving the company opened the doors to his conquest. “Failure is simply a chance to start over, this time more intelligently,” said Henry Ford. With that guiding principle, he tried again and founded what is now the Ford Motor Company in 1903. He revolutionized that shopIntroduction of the then unprecedented “assembly line” for the manufacture of your vehicle. Ford became one of the most successful and profitable companies in the world and even survived the Great Depression of the 1930s.

Ford is also the largest family-owned company in the world, controlled by the Ford family for over 110 years. Previously, Ford's premium portfolio included Volvo, Land Rover, Jaguar, Aston Martin and Mercury, brands that were sold to other companies over time and Mercury was eventually discontinued.

Ford - Mission and Vision

Ford's mission statement is: "improve people's lives by making mobility accessible and affordable.

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This mission statement emphasizes the movement of people, which is a fundamental function of vehicles and vehicles.transport industry. The fact that Ford places such importance on mobility reinforces the company's social mission. As one of the biggest players in the international market, the company seeks to make passenger transport more efficient.

Ford: slogan, tagline and logo

Ford Success Story | history | business model (4)

The first Ford slogan the company used in 1914 was "Ford: The Universal Car". Over the years, Ford has tried to approach its customers around the world with different slogans. Some popular company slogans are:

  • go beyond
  • O novo Focus Drive One.
  • Everything we do is driven by you.
  • Ford built it strong!
  • Ford has a better idea
  • best ideas. driven by you
  • Built for the street.
  • Have you driven a Ford lately?
  • Quality is a job
  • There's a Ford in your future.
  • If you haven't looked at Ford lately, look again.
  • Building for life in Canada
  • Ford, designed to live. Built to last.
  • The best never remains.
  • Answer the call of each adventure.

"Built Ford Proud" is Ford's newest slogan.

Ford - business model and revenue model

Ford's activities fall into three categories: "Automotive", by far the largest, "Ford Credit" and "Mobility".

Most of Ford's revenue comes from producing and selling automobiles to consumers.Electric vehicles and autonomous carsThese are two areas where the company wants to expand its capabilities. Ford also makes money from its leasing and finance divisions, which offer car loans and leasing to customers.

Ford Credit is a service provided by Ford that offers dealers and consumers a variety of vehicle finance options. These solutions enable dealerships to purchase new inventory and expand existing capacity, as well as provide customers with financing for car purchases and leases, without leaving the Ford store environment. Ford Credit is offered in the US, Canada and Europe.

Ford's mobility business is primarily the company's research and development arm for self-driving cars and related software. This segment does not generate any revenue because the company has not yet sold any of these cars.

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ford - employees

  • Marion Harris - Member of the Board of Directors and Audit Committee
  • Niki Doak - Vice President of Operations
  • Fred Lobo - Digital Performance Manager
  • Don Bunker, Pmp, CSM – Project Management Consultant
  • Aakash Puntambekar - Product Development Engineer
  • Aarik Kimberlin - Process Instructor
  • Aaron Anderson - Parts Specialist
  • Aaron Bresky - Product Development
  • Aaron Brunke - Product Development Designer
  • Aaron Estelle - STA Engineer

vau centerno downtown Evansville, Indiana, ecampo fordTwo of America's premier Ford-sponsored sports venues are located in downtown Detroit.

Ford also sponsors many events around the world. Ford is a major sponsor of Premier League football coverage on the media channel Sky. Ford also sponsored the UEFA Champions League for 20 years before ending sponsorship in 2014.

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Ford - Challenges met

Recently, demand for automobiles has not lived up to expectations in key countries such as North America and Europe, as well as in China. These excesses raised prices for automakers, which increased their ability to meet projected future growth, Ford explained in its annual report. In China, for example, there is excess capacity in theautomotive sectorIn 2018 it reached 78%. According to Ford, overcapacity will average 47 million vehicles by 2024.

The automakers' race to exploit the huge Chinese market has increased the sector's competitiveness. That, along with slumping demand and the rise of Chinese automakers like Chery Automobile Co. and BYD Auto Co., pressured companies like Ford to keep prices high.

The development of startups such as BYD and Tesla (TSLA) has fueled demand for hybrid and electric vehicles, intensified competition and put pressure on traditional automakers to make their vehicles more efficient and technologically advanced.

ford - investments

Givenorganization nameGive it backCrowd
May 2, 2022Cavnuéa league130 million dollars
22.09.2021redwood materialsPrivate-Equity-Runde50 million dollars
July 23, 2021rivianoPrivate-Equity-Runde$2.5 billion
May 3, 2021solid powerSerie B130 million dollars
October 13, 2020solid powera league28 million dollars
June 19, 2020Motorqa league$7.3 million
2. April 2020ghost AIa league22 million dollars
December 23, 2019rivianoPrivate-Equity-Runde$1.3 billion
October 29, 2019practicalSerie B$22.5 million
April 24, 2019rivianocorporate round500 million dollars
November 7, 2018Councilcorporate round$12.5 million
March 19, 2018metal tableD-Series65 million dollars

ford growth

AgainCrowdPercentage increase/decrease compared to last year
2022US$ 151.736 billion+12,72%
2021US$ 136.433 billion+4,63%
2020US$ 127.144 billion-18,45%
2019$155.9 billion-2,77%
2018US$ 160.338 billion+2,27%

Ford - The Competitor

General Motors Company (GM),hondaMotor Company (HMC),ToyotaMotor (TM), Daimler (DDAIF),teslaMotors (TSLA), Navistar International (NAV) e Spartan Motors (SPAR) filhoFord's main competitors.

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Ford - Awards and Achievements

In 2022, Ford Motor Company received two awards and in 2021 six awards. Ford Motor Company took home the 2022 Best Engineering Team and 2022 Best Global Culture awards.

Other recent awards are as follows:

  • Best Company in Diversity 2021
  • Best CEO 2021
  • Best Corporate Culture 2021
  • Best company happiness 2021
  • Best Leadership Teams 2021
  • Best CEOs for Diversity 2021
  • Car of the Year 2019 - Finland
  • Car of the Year 2019 - Croatia
  • Belgian Family Car of the Year (two award categories) - Belgium
  • Irish Car of the Year Awards: Economy/Compact Car of the Year - Ireland
  • Autobild Golden Wheels Award: Best Compact Car - Bulgaria
  • BusinessCar Awards: Best Midsize Car - UK
  • Parker's New Car Awards 2019: Best Small Family Car - UK
  • Scottish Car of the Year 2018: Best Family Car - Scotland
  • Auto Zeitung Auto Trophy 2018: Compact Class Winner – Germany
  • Austrian Motorsport Grand Prix: Starter Category Winner - Austria
  • Entrepreneur's Car of the Year - Spain
  • Czech Republic Fleet Awards 2018: Advantage Category Winner – Czech Republic

Ford - Airplanes of the future

Faced with an automotive sector destabilized by greater rivalry, uncertainty and insecuritytechnical innovationFord launched a "global redesign" to become leaner and less bureaucratic. This facelift promises to save $14 billion in spending by 2024, according to Ford CEO Jim Hackett.

Ford has cut about 3,000 of its salaried workforce in the US, Canada and India. The company wanted to cut up to 8,000 jobs to shift its focus to electric vehicles. Ford is touting the layoffs as part of its creative new approach, but others see them as a last-minute cost-cutting move.

Ford said in January 2021 that by 2023 it would spend 90% of its global capital allocation shifting to trucks, SUVs and commercial vehicles. That means Ford is phasing out sedans and other compact cars over the next four years.

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driverless cars
Ford is expanding its investments in autonomous vehicles, shows its mobility division. This is certainly a forward-looking move by Ford, but innovative self-driving cars are unlikely to hit the market quickly enough to offer the utility Ford needs. Ford is developing its first fully autonomous car that will cost $2.7 billion.

electric and hybrid vehicles
Ford announced it would invest $11 billion in electric vehicles in January 2018, well above its previous goal of $4.5 billion. By 2022, the company expects to have 40 electric cars on the streets thanks to this investment. The rest would be plug-in hybrids, 16 of which are all-electric.

Ford has established itself as the second electric vehicle company in the US after Tesla. Since the Mustang Mach-E model debuted in late 2020, Ford has produced 150,000 of them. By 2023, 600,000 and by 2026 over 2 million electric vehicles will be built per year.


Ford is an established American automotive company known for manufacturing a wide range of vehicles including cars, trucks and SUVs. With a history of innovation and commitment to quality and durability, Ford has built a loyal customer base and continues to be a major player in the global automotive industry.

common questions

What is Ford doing?

Ford Motor Company is an American automobile manufacturer that designs, manufactures, sells and services a wide range of Ford Lincoln pickup trucks, SUVs, automobiles and luxury vehicles.

When was Ford founded?

In 1903, Henry Ford, an American automobile manufacturer, founded the Ford Motor Company.

Who founded Ford?

Henry Ford founded the Ford Motor Company in 1903.

What companies does Ford compete with?

General Motors Company (GM), Honda Motor Company (HMC), Toyota Motor (TM), Daimler (DDAIF), Tesla Motors (TSLA), Navistar International (NAV) and Spartan Motors (SPAR) are Ford's main competitors.

What country does the Ford company belong to?

ford is aamericanoheadquartered in Dearborn, Michigan, USA.

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1. The story of Henry Ford | Profit Profiles
(Profit Magazine)
2. The Farmer Boy Who Invented Ford
(Big Company)
3. How Ford Built America - The Man Behind The Automobile
(Business Casual)
4. Henry Ford: Innovator Until He Wasn't
5. Henry Ford: Creator of First American Car | Full Documentary | Biography
6. The Hidden Truth Behind Ford Motor Company Success: An In-Depth Analysis You Don't Want to Miss!
(Fortune Reports)
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